About Us

 The Ultimate Cuff Apple Watch Jewelry Band Founder Anne Zacharias

From founder and CEO Anne Zacharias: 

The Ultimate Cuff was born from necessity – I loved my Apple Watch but had stopped wearing it because it wasn’t complementing my outfits.  I hated the rubber strap outside the gym.  I had bought a cuff bracelet for a wedding and had an “aha!” moment in my kitchen when I said to myself, "It looks like my watch would fit right in there – how cool would that be?"

Never in a million years did we think we'd be creating a product that is now loved by thousands of women worldwide because it solves their Apple Watch style dilemmas. Creating a brand hasn’t been easy – we have embraced the bumps along the way – but it goes to show that persistence and hard work really pay off.

As a woman-owned business, we couldn't be more thankful for all of the support that our customers have provided us along our journey. We look forward to continually offering stellar customer service and new stylish, high-quality designer cuffs that will make you, “Fall in love with your Apple Watch again.”






Jordan Corcoran - Social Media Manager


Erica Flores - Customer Service